DROP 13 | INSTAGRAM AESTHETIC AND TIKTOK TRENDS | CLOTHES

Years after flower crowns and flat-lays TikTok is dominating the trend cycles with a very own set of aesthetics. Reaching millions of people and boosting of micro-aesthetics trends change within a day – or in about two weeks (coincidentally about the same time it takes fast fashion houses like Zara to bring out a new collection), instead of only twice a year. Others state that today it is a 90-day cycle for fashion trends – occasionally stretching to about six months. For fast fashion companies, this is a growth generator and leads to endlessly increasing sales. Therefore, companies fuel these trends benefiting their bottom line without any regard for consumers’ wallets and the planet’s well-being. The aim:  seduce consumers to discard their recently purchased items as quickly as possible – the quality oftentimes is low and the design so trend-focused that selling them on is not even an option. 

read more

ETRO

Black and cream are an as classic as versatile color combination. 
The pants made of lightweight fabric is high-waisted and therefore especially flattering. Printed with oversized flowers the garment gets a playful note while not losing any elegance. 

product details

PACO RABANNE

Here retro meets modern. In this one design by the brand Paco Rabanne an almost excessive amount of detail can be found. A floral pattern paired with white cuffs and a very dramatic almost western-style back detail and collar make a statement piece. The double dagger-style collar is putting an emphasis on the upper part of the garment and is balancing the romantic pattern into something cool. 

product details

SCHERRER CITY BY JEANS-LOUIS SCHERRER PARIS

A light blue asymmetric summer dress was created by Scherer. Due to one spaghetti strap, it almost appears to be a one-shoulder neckline but offers more security. The vintage dress is made of a fabric patterned with white pinstripes and a very slight glitter. Due to the diagonal cut of the material the garment is slimming and lengthening the wearer. 

product details

MARC BY MARC JACOBS

Marc Jacobs designs are always detail-oriented and sometimes extravagant. Here he took a white blouse, exaggerating the collar into a dagger style in a shimmering yet sheer material. To keep the wearers’ modesty intact an explosion of ruffles is added to the front while the back is left bare. 

product details

GUCCI

Gucci is written all over this black pussy-bow blouse – calligraphy style. By going with a rainbow color-palette the blouse is not drab but fab. An attachable bow can be worn around the neck, as an accessory on a bag or be put into the wearer’s hair. The blouse itself can be worn with basically any color or pattern and definitely is as flattering as easy to style. 

product details

MISSONI

Chevron is unanimous with the Italian fashion house Missoni. The brand that created many variations of their signature pattern used a muted colour palette for this garment that can be worn all year around. The light knit material is comfortable to wear and easy to pair. 

product details

YSL VARIATION

A bright yellow pencil skirt can easily be carried over to every season. The pencil skirt is body hugging without being overtly sexy. A subtle fishbone structure within the material is adding some interest to an otherwise clean design. 

product details

YSL

No one does timeless basics like the French. One example is this white shirt by YSL. Worn fitted or oversized the dress shirt is destined to make a look interesting yet ground every over-the-top pairing. 

product details

MIU MIU

Miu Miu excels in feminine and frivolous designs. This low-rise skirt is the epitome of the early oughts fashion. On an orange base flowers appear to be painted on with watercolor giving an abstract and artistic design to the clean lines of the skirt. 

product details

CELINE

When thinking about the fall everyone is talking about preppy and school girl looks. This Celine skirt is made to fit into this trend while being such a clean design that it can be worn for many seasons to come. The knee-length skirt is detailed with a small chain detail in the front for a more interesting look. 

product details

VINTAGE

Puffy sleeves, a mock wrap detail and a prairie detail in the skirt – a lot of detail has been added to this one dress. Additionally the big polka-dots are another layer added to make sure this dress will not be forgotten and neither will the person wearing it.  

product details

VINTAGE

For all the lovers of classic fashion a matching set of a frock coat paired with a mini skirt. Made of the tweed it is a no brainer when wanting to look elevated and put together. Added gold buttons play off of the open-seam visuals while it overall is giving gossip girl. 

product details